48 Degrees - Freewrite

It is 48º today and the date is February 18, 2011.  This is the last day before our long weekend, for which I have a fun plan ahead (hopefully it turns out that way).  For my Film History class I have to go into the city and see a movie that first premiered between 1945 and 1980 in one of three venues: Film Forum, IFC Center, or MOMA (Museum of Modern Art).  Me and two of my friends are going Sunday via train and subway to catch a screening of The Godfather at the Film Forum.  As of this writing I haven't planned this out too much so I'll have to "get the ball rolling" once this class ends.  I originally wanted to see Jaws which was playing at the IFC, but one of my friends, who is a huge fan of "classic"movies, coerced me into seeing The Godfather, which apparently was on his "list"of movies to see on a big screen.  It doesn't matter much to me anyway; I've seen both movies multiple times and I am excited (albeit a little nervous) about traveling to NYC for the first time on my own.

[UPDATE]:  Last weekend turned out to be a fun adventure after all and to my surprise not once did we hit a snag on our way!

Response to a Response: Will's Video "Justifying Choices"

I think it is spot on that Will in his video response likened a writer’s words as his or her paintbrush.  A good writer does not push colors or pictures into their work; it should be their job to write well enough that the reader doesn’t need those things and still be able to receive a meaning or emotion.  In a professional paper, things like drawings and color can be distracting, as Will relates.  The formal, organized, black and white paragraphs of text are the standard in most fields, so as soon as someone strays from that path, the author will be looked down upon (unless the writing is for a highly creative venture).  It is interesting to think about how minor changes in one’s writing can make such a big statement.

Small Object, Large Subject: The iPod in American Society

A Musical Revolution in Your Pocket:

The date is December 25, 2004; this day was the starting point where my taste and knowledge of music would reach farther than I ever could have imagined.  On that fateful Christmas day I got my first iPod, the portable mp3 player from Apple Co.  This was one of the earlier models of the iPod, before additions like videos, games, or even color were featured on the device.  The easy-to-use interface, the slick white design, and the enormous amount of space for music blew my mind.  The virtual marketplace called iTunes was like walking into a music wonderland of past and new.  With a simple search of your favorite artist you could preview every song on an album before you bought it – and if you only wanted to buy one song off of an album, that was fine too.  The level of customization allowed in both purchasing and organizing your personal library of music was staggering.  ‘Playlists’ allowed you to only play certain songs at a time (for instance, you would play ‘Workout Playlist’ when you went to the gym).  Shiny, hip, fresh: the iPod was and still is one of the hottest electronic items to this day, and it’s no wonder why consumers flock to store shelves whenever a new model is churned out – the things are just so damn cool.

The landscape of the mp3 player has changed dramatically in a very short amount of time.  The first iPod was introduced in 2001; the product is barely even ten years old.  Since the simple black and white screen of the early model I started with, we’ve seen videos, games, video recording, the ability to make phone calls, and even the Internet added in.  Nowadays there’s virtually nothing you can’t do on your mobile device. Apple is still the undisputed master, but with rising competition from rival computer companies like Microsoft and phone companies like Verizon, they have to raise their game every year.  From the iPod to the iPhone and the iPad, technology is getting smaller and smarter.

How it Works:

            Ask any teenager how an iPod works and 9 out of 10 times you’ll get an answer.  The idea behind the iPod is that simpler is better.  The face of the iPod only features a screen, a wheel with four buttons, and a white circle as the “selector.”  By simply swiping your finger across the wheel, the iPod scrolls seamlessly through your music library.  The four wheel buttons are play/pause, skip forward, skip backward, and MENU.  Searching for music is easy; you can search alphabetically by artist, song, genre, or through a playlist, and downloading music is as simple as a mouse click in the iTunes store.

The simplicity of the iPod’s design was no accident; virtually every stylistic choice on Apple’s part focuses on this idea.  Everything from their ad campaign to the architecture inside the “Apple Store” uses a minimalistic technique in order to give the feeling of a squeaky clean and futuristic, yet easy-to-use vibe.  The ads for the iPod are as plain as you could get: a simple white background with text cut with pictures of their products.  The physical Apple Store, found in many malls around the US, is simply a large open room with white walls, a wood floor, and some tables and shelves showcasing the latest computers, gadgets, and software in a spread-out, open atmosphere.  The workers in the Apple store have to go through an arduous process before becoming salesmen (due to their image, Apple wants to make sure each of their representatives, high and low, cater to the “feeling” of the company).  All this is meant to get people to try and buy their product, and it works.

A Dying Industry:

Although the iPod may be the wave of the future, not everybody is totally on board with what these little devices mean for the music industry.  With the climate changing from records and CDs to mp3s and digital downloads, more and more artists today aren’t even putting out their albums on physical CDs.  Record store owners and collectors may have to put their livelihoods aside as teens everywhere throw away their old Walkmans.  Record companies know the speed with which digital downloading is accelerating and soon the CD will become as ancient as the 8-Track Player.

Another huge problem brought on by this onslaught of technology is a new threat to the music industry: Internet pirates.  With the resources found within any standard PC, everybody and their mother can illegally download thousands of songs onto their computer for free.  This is a big deal in the music industry because of how widespread these downloads have become.  Millions of songs have been pirated over file-sharing sites, and especially with less popular, “indie” groups, there just isn’t enough cash coming in to land opportunities.  Less money means less music.  Budgets have to be cut and many talented artists that might have otherwise been given record deals will be scrapped.  Music videos have to be cut back on, along with advertising time.  This also means that the people who actually do the right thing by purchasing their music will have to suffer more restrictions.  Music files will no longer be transferrable for all media (for instance, a song bought in Apple’s iTunes store will only play on Apple products) and individual songs will only jump in price. 

An American Obsession:

America (especially its teenage demographic) is highly interested in the “here and now” mentality.  Fast food, fast acting, fast service, fast forward: the word ‘fast’ is used pretty glamorously in the States.  Digital downloading feeds into this fast-paced society. Now, with the click of a button, an entire album can be downloaded onto your computer and you could be listening to it within minutes (maybe not even that long).  Whether you find yourself on a long car trip or walking on your way to school, instantly and without delay, all your favorite music can be found on a device the size of a credit card.  The fast speed with which downloads, flipping through artists, and looking up musicians can be done is a true American fantasy, only what was once fantasy has turned into a reality.

Another facet of the iPod that appeals to Americans is the small size.  Nearly every electronic gadget out now is teeny-tiny.  Cell phones, music players, video cameras: every year the products on store shelves are packaged in smaller boxes.  This trend can be attributed to our world’s on-the-go lifestyle.  More often than not we’re moving around place to place, whether it be for work or pleasure, and carrying a big hunky stereo boom box around isn’t necessarily the most convenient way of having “music on the go.”  An everyday pants pocket is just enough room for all of your entertainment needs.

The major problem with Apple is that they expect consumers to come back to their store over and over.  The hitch with buying an iPod or iPhone is that just when you think you’re buying the coolest thing ever, Apple comes out with the newest coolest thing ever in a few months.  Unfortunately the faster the rate at which technology moves ahead, the higher the bills come.  The latest Apple gizmo, the iPad, starts at $500, and that doesn’t even include downloads and Internet costs.  Apple has to walk a tight tightrope between product longevity and how to get consumers to purchase the latest hot item, while draining lots of money in the process.

Despite the overwhelming cost of their products, they have done extremely well for themselves earning $26 billion dollars in profits for the first quarter of 2011.  With iPods, MacBooks, and iPhones lingering everywhere (save for Amish Country), the long line of success for the company seems to be on a road not stopping soon.  With the sky as the limit, Apple will most likely continue to impress with its unique ways of handling itself and its products.  

"Flight of the Kuaka" - Uses of Rhetoric

Don Stap, in his piece “Flight of the Kuaka,” uses strategies of rhetoric to his advantage.  He mixes both descriptive, “storybook” writing and factual, scientific findings in order to enrich his work.  From the beginning of the passage, Stap envelops the reader in the world of the Firth of Thames more than a standard classroom textbook ever would;  “In February, at 37 degrees 12 minutes south latitude, the sun sets late, but night has fallen and the darkness is thick and close.  In the hills to the west I see a few dull globes of light from distant houses.” Although not straying far from his scientific mindset (in the use of the exact numeric values of temperature and latitude), he manages to first get the reader into an intimate setting to later on introduce all the data necessary to call the work ‘scientific.’  Had he not employed this technique, the words would be very dry and would read like an encyclopedia.

Another technique Stap uses is the use of personal experience in his writing.  Instead of simply “reading off” the experiment and the results, he goes so far as to write in the first person: “With the birds out of sight, we stand for a moment enjoying the night air.  I look up, once again drawn to the starry sky.”  This intimacy from the author is seldom seem in science pieces, and it creates for a much more fluent read.  Stap also personally relates how he had to wade through thick mud and how he released some of the endangered godwits on a deserted beach;  “Flight of the Kuaka” not only describes the interesting phenomena of the strange migratory patterns of these birds, but it also becomes a mediation between science and literature in its composition.

Question 4

4. Mark each time Lehrer offers a definition. How elaborate is each definition? What does the sequence of these mean in aggregate?

“There is something deeply contradictory about Walter Mischel—a psychologist who spent decades critiquing the validity of personality tests—inventing the marshmallow task, a simple test with impressive predictive power.” (paragraph 18)


““Young kids are pure id,’ Mischel says. ‘They start off unable to wait for anything—whatever they want they need. But then, as I watched my own kids, I marveled at how they gradually learned how to delay and how that made so many other things possible.’” (paragraph 19)

“What, then, determined self-control? Mischel’s conclusion, based on hundreds of hours of observation, was that the crucial skill was the ‘strategic allocation of attention.’ Instead of getting obsessed with the marshmallow—the ‘hot stimulus’—the patient children distracted themselves by covering their eyes, pretending to play hide-and-seek underneath the desk, or singing songs from ‘Sesame Street.’” (paragraph 22)

“‘If you’re thinking about the marshmallow and how delicious it is, then you’re going to eat it,’ Mischel says. ‘The key is to avoid thinking about it in the first place.’ \ In adults, this skill is often referred to as metacognition, or thinking about thinking, and it’s what allows people to outsmart their shortcomings.” (paragraph 23)

“The early appearance of the ability to delay suggest that is has a genetic origin, an example of personality at its most predetermined.” (paragraph 26)

“Two of the experiments were of particular interest. The first is a straightforward exercise known as the ‘suppression task.’ Subjects are given four random words, two printed in blue and two in red. After reading the words, they’re told to forget the blue words and remember the red words. Then the scientists provide a stream of ‘probe words’ and ask the subjects whether the probes are the words they were asked to remember.” (paragraph 30)

“In the second, known as the Go/No Go task, subjects are flashed a set of faces with various expressions. At first, they are told to press the space bar whenever they see a smile. This tasks little effort, since smiling faces automatically trigger what’s known as ‘approach behavior.’” (paragraph 31)

“For the most part, the regions are in the frontal cortex—the overhang of brain behind the eyes—and include the dorsolateral prefrontal cortex, the anterior prefrontal cortex, the anterior cingulate, and the right and left inferior frontal gyri. While these cortical folds have long been associated with self-control, they’re also essential for working memory and directed attention. According to the scientists, that’s not an accident. ‘These are powerful instincts telling us to reach for the marshmallow or press the space bar,’ Jonides says. ‘The only way to defeat them is to avoid them, and that means paying attention to something else. We call that will power, but it’s got nothing to do with the will.’’” (paragraph 33)

"Don't" Quote and Explanation

“Mischel and his team hope to identify crucial neural circuits that cut across a wide variety of ailments.”

Mischel and his team are basically trying to track down certain neural circuits that cause major problems in order to keep more brains healthy.  If a part of the brain becomes synonymous with an action (such as the inability to concentrate, or the inclination for risky behavior), they can study and experiment to try to fix a lot of these “brain issues.”  The “how” and “why” of human behavior may be solved through Mischel’s research.  It is as if Mischel and his team are trying to solve a puzzle, they just need to figure out how the pieces fit together.

Small Object, Large Subject: Video Cameras in Phones

In this “digital age,” one of the modern inventions that has seen drastic improvement in a sort period of time is the telephone.  Every year a new model comes out and every year phone companies try to top themselves in terms of features.  One feature that comes on nearly every cell phone nowadays is the “video camera.”  Now any Average Joe with a phone in his pocket can create a brief recording anywhere, anytime, and of anything.  The convenience and immediacy of the “video phone” has been a huge selling point in ads and stores from all the major phone companies.

The company’s goal has been to make the ability to create videos and share them an easy and painless experience to get people “hooked” and want to buy their product.  This seems to work for most people, because it’s almost impossible to run into somebody with a “video-less” device and there are countless videos uploaded onto the Internet via Youtube or Facebook that people captured from their cell phones.  The easy-to-use interface and the ability to upload videos wirelessly to the Internet using the phone itself have only accelerated this feature’s popularity.

A large part of the marketing of cell phones is playing up ‘connectivity.’  Being able to send and receive videos from family and friends is another way of staying connected that new phones offer.  Often the companies will promote a “family plan” where you might save money if three or more family members join their service.  Many times parents want to know that they can stay in touch with their children even after they have “left the nest.”  The family-oriented nature of the ads and TV spots subconsciously makes viewers and readers feel that staying connected won’t be a problem as long as they have this device and this plan.

The producers of these video-ready devices most likely assume that people want to be able to capture video wherever they may be.  More and more people today want to document everything, and videophones are an extension of that desire.  If a hurricane breaks out, a street performer is playing guitar, or a group of friends are sharing memories, it’s comforting to know that you have a device to capture the moment at any time.  The phone companies play up the convenience and “importance” of this feature; they want to make sure the consumer feels as though he or she is missing out on something if they don’t have it.