Chapter 8 PREZI - Critical Theory in a New Writing Space

OBSERVE:

The fifth group’s presentation on Chapter 8 was about critical theory in the new digital writing space.  The Prezi was composed of a simple black text on a white background and only one black and white picture.  We learned that forms electronic writing is underdeveloped on purpose, with the intention of using the user’s preferences to “fill in the blanks.”  It is also established that this new “Web site” mindset lends itself more towards the casual and unauthoritative, whereas print media is more regulated and authoritative.  Also covered was semiotics, the study of signs, and the fact that the “canon” often found in old literature, may be out the door in this new age.

INFER:

I think the main point of this presentation is that with new formats, the way we look back on materials will change drastically.  In the print era, we saw certain works cited as being “in the canon,” or pieces of literature that were considered important or historically significant.  Now, with so many options and with so much being written every day, there may not be room for literary “standards” anymore.

QUESTION:

Do you think the fact that a “canon” may not exist in the future is a bad thing?

Do you think electronic writing grants the author too much liberty with what he or she is creating?

Should there be a single form to writing or should authors be allowed to fully express their creativity?

What are the positive aspects of a non-canonical literary world?

Can the “canon” and electronic media coexist?

What do you think Bolter means by “The text is not complete until it is experienced by the reader”?

Paper 4: A Partial Literary Narrative

Through the years my writing has taken on many shapes and forms.  My entire life has thus far been composed of producing papers in all different kinds of classes for all different kinds of teachers.  Sometimes it’s a treacherous, tedious journey through a highly academic research paper, and sometimes it’s a fun, comedic fictional romp.  What I have found however, is that no matter who you’re writing for, whether it be for the prim and proper snarky know-it-all, or the chilled out, passive “slacker,” it’s the writer’s voice or uniqueness that will ultimately decide if people will actually read it, or if they just “go through the motions.”

            Before you start to develop your own voice, first come the basics.  Without proper grammar or punctuation, it doesn’t matter if you have the charm of an upper-class 18^th century Englishman; people need to see that you at least know how to compose words into sentences.  When asked if I was a writer as part of my WSC2 class, I responded with the following: “Yes, of course I’m a writer!  The fact that I’m responding to this question via the written word is enough proof of that.  All it takes to be a writer is to be able to compose words on a page in a legible order.  While that doesn’t necessarily constitute being a good writer, it is still writing nonetheless.”

         
            You must also take into consideration how you plan to give your information to the reader.  As part of an exercise in our class, we had to analyze and blog about two different videos depicting the same poem (“Like, You Know” by Taylor Mali).  The difference was that one video depicted Taylor Mali onstage, the other a “typography,” a computer generated motion graphic that captioned every word spoken by Mali.  When asked for a class blog entry about how the poem’s form affected my appreciation of it, I answered:  “The form of a poem can alter a person’s perception, whether it is expressed through the written word or told orally.  In Taylor Mali’s poem, the way in which he orates his piece adds life and humor to a somewhat dry lesson in communicative confidence.  The ideas worked in the strictly audio form (the stand-up special) because his delivery added a “spice” to the work. However, as good as it was as a stand-alone oral routine, the “written word” version of the speech certainly aided and helped in my overall comprehension and appreciation of the piece.  The visual words overlapped by the narration emphasized important wordings and phrases spoken by Mali.  The words were a great addition to Mali’s poem, but on their own without the dialogue, the words would not do it justice.”  Of course this was my opinion, and I received some backlash from what I wrote by classmates who found the on-stage portion much better.  Same poem, different delivery: this can mean the difference between a captivated and a half-asleep audience.

            
            Once you realize how important the choices you have to make are, it comes time to make a decision.  The writer must choose wisely, and know their audience well.  “A sentence starts out like an unhatched egg.  It could turn out to be a newborn chick or somebody’s omelet, and it’s ultimately up to the writer to choose its fate.”  In other words, you can’t have the chicken and the egg.  Especially when starting a paper, when you have many ideas floating around in your head, it can be easy to lose track and try to accomplish everything, but sometimes simpler is better.  Choose the path that the reader will embark upon and stick to it.  Keep your “vision” and don’t crack the egg if you want a chicken.

            
            Once you’ve mastered all of the grammar rules and they are firmly implanted in your brain, you know in what form your writing will take place, and you have an overall plan for where it’s headed, all you really have to do is be yourself.  Don’t try to copy anyone else, don’t try to sound like a know-it-all, just write as you.  If you enjoy what you’re doing, it will rub off on the readers.  When asked why I write, I responded with:  “I write because to me it’s fun (well, not always, but on the whole it is).  It’s a gratifying feeling to see peoples’ physical reactions to something you created.  Whether your intention was to get the reader to laugh or to dry heave in disgust, when a work “hits” you can’t help but feel accomplished…Although writing can sometimes seem boring or tedious (especially highly academic college papers), it’s a necessary skill and can be fun as long as the author enjoys his or her subject matter.”  The lesson here is to have fun.  If you don’t it will be an excruciating time for both the writer and reader.  If you can find a way to take pleasure in writing, your papers will pretty much write themselves.

Paper 3: The State of Writing

PAPER 3: THE STATE OF WRITING

What is happening to writing?  In the past decade, huge strides in digital technologies have been made and it seems that with a snap of one’s fingers we have began to live in the “electronic age.”  iPods, Kindles, laptops, blogs, cell phones, Blackberries: all are commonplace now but were either very rare or non-existent a mere twenty years ago.  Our culture and technologies are evolving fast, and so is writing.  With technologies constantly developing, it seems as though writing has become easier, faster, and even more “fun.”  Sharing, commenting, editing, and posting one’s work online on a Blog or a website is a cinch nowadays.  But with progress and development comes some setbacks.  Battery power doesn’t last forever, and a pen and paper won’t cost you the arm and a leg a laptop will.  This electronic age is a time of rapid progression and change, and it is certainly is an exciting period to live in.

While writing in a digital space, whether it is in Microsoft Word or Blogger, an author has the power to alter any part of his or her document very easily.  This malleability is not found in the printed book, which is a purely “permanent” way of presenting information.  This may or may not be an advantage for digital texts.  Even though it is a nice thought to be able to “touch up” one’s work, the print medium is so “solid” and authoritative that in turn it can come off as the more “prestigious” of the two formats.  Although we might see a day where digital texts become more regulated and scrutinized by scholars and editors, as of now print seems to dominate in prestige. 

Although the differences are spouted off again and again, the similarities between digital text and printed text are still closely related.   Words are still read in a  “left to right, down a row” pattern, our standard alphabetic symbols still apply, and it’s still regularly seen that black text is superimposed over a white background.  These “standard” rules and more are still applicable for digital texts; only the way in which we create and comprehend them are different (we create digital works in “cyberspace,” on a computer, laptop, or other electronic device whereas we create printed works using a printing press; we comprehend a printed work on a page-by-page basis whereas digital texts are theoretically infinite and not physical).  The methods may be different, but digital texts and print still follow similar guidelines.

            

          One aspect about the changing landscape of writing that is nearly unavoidable now in this age of “cyberspace” is the use of visuals.  With the click of a button, a video, picture, or music file can quickly and painlessly be placed in a Blog or Powerpoint Presentation.  Writing no longer has to stand as big, blocky paragraphs – now words can be formed in virtually any way possible, with colors, size, font style, and spacing able to be customized in any way imaginable.  The level of customization allowed in digital media far outweighs that in printed texts.  In print, elaborate pictures, designs, and fonts all create unnecessary expenditures whereas in digital presentations, where all the tools needed are in the computer, a bare bones black text on white paper look is as cost-effective as a colorful tapestry of sights and sounds.

            

         The idea of visuals as the primary mode of communication is not new, however.  Early Greek scripture often included simple pictures and designs to tell their romantic stories, ancient Egyptians would use hieroglyphics, a symbolic language that used simple pictures as its code, and tapestries, like the Bayeux from Medieval times, told stories of great battles.  In a way, this digital age is combining the “best” of what every age has had to offer. The seemingly endless “flow” of the Bayeux tapestry is now possible to replicate (see: http://www.youtube.com/watch?v=bDaB-NNyM8o&feature=youtu.be), where in the printed book this would be impossible due to its limitation to a standardized page structure.  Web pages are also starting to resemble newspaper articles: “In graphic form and function, the newspaper is coming to resemble a computer screen, as the combination of text, images, and icons turns the newspaper page into a static snapshot of the World Wide Web page.” (Bolter, 51)

            

           The segue from print to electronic media is not as abrupt and rash as one may think.  The use of the electronic book (or e-book) accounts for this.  Taking the features of a printed work to the “next level,” the Kindle or the Nook accounts for both the shift toward digital technologies while embracing the preceding mediums.  The words and the comprehension of each medium remain the same, and some e-books even make the effort to replicate the texture and look of the printed book using inks natural to that of the printed format.

            

          What was before finite in the past now seems to be infinite in this electronic future.  With online encyclopedias such as Wikipedia, the hypertextual expansion of information sharing seems endless.  “As we refashion the book through digital technology, we are diminishing the sense of closure that belonged to the codex and to print.” (Bolter, 79)  Anyone with information can upload it to the Internet for users to see. With everyone pitching in, almost everything imaginable can be found if searched for.  Of course, “everything” should not be taken literally; as with all changes in format, certain publications and printed works will be lost in the translation (just as many oral traditions were lost on codex, and codex pieces lost on print), but that is naturally going to happen.  It can be disheartening to a “purist” to see print start to go by the wayside, but in the grand scheme of things, the digital format will provide the most possible storage of information that has ever been produced before.

            

          With the advent of digital technologies and hypertext, the reader’s path has changed.  “To read is to follow one path from among those suggested by the layout of the text…the codex and the printed book both allow the writer to suggest many paths through the same book.” (Bolter, 100)  Jay David Bolter states that the codex and printed works offer many paths; taking a look at the popular line of “choose your own adventure” books throughout the years, one can see how the reader can pick his or her path.  Digital technologies are even less linear than before.  With hypertext, clicking link after link readers can chose their own path.  Since there are so many options and so much information on the Internet, one can find his or herself lost in a sea of text that may or may not be relevant to the initial topic.

            

          The remediation of print media also gives the readers a new chance to read books and other publications without the cost or the loss of quality of the original, printed form.  “…digital media might refashion the book in a way that enhances the possibilities of multiple presentation without eliminating the book’s cultural significance.” (110) The New York Times will still be “The New York Times” whether you read it on an electronic book or if you buy it at a newsstand; Romeo and Juliet will still be the same Shakespearian work you read in Middle School if you read it on the computer.  As previously stated: it’s not the message that’s changing, it’s the medium.

            

          So what does this all mean for writing?  Are we slowly turning into a purely visual society?  Or will text and visuals forever coexist as they do today?  Only time will tell, but I think the latter is more realistic.  Although Bolter’s text seems to arise with a tone of concern, the ten-year-old piece was written when blogging and electronic communication was just beginning to blossom.  I think the technologies of today show a positive progress being made, with devices being used to integrate and adapt what has worked in the past (like the Kindle using an ink based inferface) and add features to enhance our experience in ways not possible before (heavy personalization, hyperlinking, etc).  With all change, it can be scary sometimes, but the digital way of thinking seems like the logical next step forward in reading and writing.

Works Cited:

Bolter, Jay D. Writing Space. 2nd ed. Milton Park, Abingdon: Routledge, 2001. Print.

            

Chapter 6 PREZI - Refashioned Dialogues

http://prezi.com/an_qfpsnoaey/refashioned-dialogues/

Chapter 5 PREZI - The Electronic Book

Observe:

            The third group’s presentation on chapter 5 deals with the “electronic book.”  The Prezi goes over how the idea that the book as we know it is changing, just as it did from papyrus scrolls to printed books.  In the electronic era, seemingly finite sources such as encyclopedias are nearly becoming limitless in their capacity for information.  Also covered is the use of digital libraries.  Whereas in the past, libraries of information and books were sorted and collected in definable ways, now users of digital devices can sort and arrange files and texts to their own liking.  This Prezi used the same luscious dark blue and white color palette as my own group used; great minds must think alike.  Like all the other Prezis, the main points were taken out of the chapter and arranged in an easy-to-follow order.  Text was interspersed with visuals, helping the overall flow of the project.

Infer:

            I think the main point of the presentation suggests that printed books may soon become secondary to that of electronic book.  The convenient, user-friendly, customizable nature of a Kindle or Nook is certainly suggesting that a change is brewing.  As more and more people start to buy, try, and use these digital devices, it’s inevitable it will become the standard format and hence wipe out its predecessor.

Question:

1.     Is there room for both print and electronic books in the future?

2.     What does this change in mediums suggest about our culture?

3.     Is the advent of electronic books better or worse for the state of our literacy?

4.     Does the hypertextual nature of these new devices hinder the regulations set forth by print?

5.     Is there a downside to having a nearly unlimited space for information?

6.     Is an online encyclopedia any less credible than a print encyclopedia?

Chapter 4 PREZI - The Breakout of the Visual

Oberseve:

            The second group’s Prezi, a summary of Chapter 4 in the Bolter text, goes over the relation of visuals with text.  In both the “new” digital format and the dating-back-to-the-15^th-century “old school” style of print, visuals play a prominent role.  Group 2 used the example of a newspaper in correlation to a website; both heavily rely on imagery to convey their stories.  The Prezi also goes over symbols and how they function; pictures and imagery are said to be primary whereas words and text are secondary (in a process called ‘ekphrasis’).  Examples shown include the desktop icons on a Mac and hieroglyphs in an Egyptian tomb.  This Prezi had an attractive soft blue and white background that kinetically moved about the screen from text to pictures.  The font was changed up with each new “movement” which helped to visually stimulate the viewers.  Like chapter 3, this group wisely kept it brief to not bog down the audience in useless details.

Infer:

            The main point of this Prezi is that visuals are our main use of communication, secondary to that of even printed text, which seems to be cause of why the digital medium will most likely replace print as the new “standard.” Although as scholars, we rely heavily on the printed text, visual communication is our most primal communicative property, which makes this digital age of the Internet, Blogs, and personalized web pages seem like the natural “next step.”

Question:

1.     With the new digital age, where visuals are more prominent, will society’s collective intelligence wane or will we simply become smarter in different areas than before?

2.     Is this “new age” a step backward in terms of communication?

3.     Will we ever see a purely visual mode of communication (completely without text?)

4.     What about this digital age is more appealing than the print age?

5.     What about it is less appealing?

6.     Will the unity of text and the visual continue to coexist?

Chapter 3 PREZI - Hypertext and the Remediation of Print

Observe:

This chapter, as indicated in the first group’s Prezi, is about hypertext and the remediation of print.  It talked about how hypertext not only includes its visual surface, but also a data structure in a computer.  It went on to speak of how nothing is permanent in a Word Document; everything is malleable and can be changed or altered at the command of the author.  Print is shown to be a linear form, whereas hypertext is associative.  Digital texts remediate print because much of the same “rules” apply, but the way in which our creation or comprehension of materials has altered.  The strength of the informational aspect of the Prezi was that it was not overly wordy and the main points of the chapter were gone over. It followed a clear order from the chapter and didn’t stray with unnecessary details. That being said, I did wish the Prezi told the facts in a more interesting way; the information was solid but I might as well have been reading straight from the book.

Infer:           

The Prezi was mostly black text set against a white background.  Between each article of information, the title was reprised for extra emphasis.  I think the weakness of this Prezi was its lack of color and multimedia.  The Prezi format allows for some interesting features during presentations and it was unfortunate those were not taken advantage of.  I also noticed some glaring grammar problems that made it clear this project was not reviewed thoroughly.  On the other hand, I did appreciate its simplicity.  Sometimes Powerpoint-esque presentations can get bogged down with long, blocky paragraphs but it was kept nice and to-the-point in its design.

Question:

1.     Do you think with the advent of hypertext that scholarly work will become less focused?

2.     As the format of hypertext rises in popularity, do you think we are losing anything in the process?

3.     What about hypertext is so appealing that it seems as though print is becoming thing of the past?

4.     Is the fact that hypertext is easier to change than print good or bad? 

5.     How will past generations, who grew up with print, now adapt to a mostly hypertextual world?

6.     How is hypertext still “trapped” by its preceding format?

Writing in the Dark

IN THE DARK #5

QUESTION:  Think of a time when language (written or spoken) got you something you really, really wanted.  How did you accomplish this task?  What did you learn?

I’m writing this paper “in the dar,k” so bear with me for any grammatical errors. 

One of the most difficult experiences of my life came during senior year in high school.  I was enrolled in a TV Productions course where our year-long goal was to create videos (comedy, school-relatd, etc.) for the “video yearbook.”  I was a dedicated student, taking on internships, joining clubs, and putting lots of effort into everything I did.  Unfortunately, our teacher was downright awful, and for some reason he held a vendetta against me (everyone in the class knew it too).  InDespite my hard work producing a total of six comedy videos, not one of them made it into the video yearbook.  I was not happy, and neither were many others whose hard work was for nothing.  He played many “favorites” in the class which made it impossible for many to our work into the final product (the video yekbook was shown to all the graduating seniors on “senior safe night”).  Me and my close friend Josh had made what we thought were videos worthy of putting in there, so he and I organized a “midnight movie madness,” a video featuring all the “rejected” video yearbook segments to show at midnight on “senior safe night.” 

I had to be as suave as I could to get people to let me do this (you’d think more staff members would WANT to showcase student talents…)  I also shot little interviews with the “rejects” to introduce their videos.  First I had to go up to the TV teacher, caught off guard about the idea, he had no other choice but to say it was “okay”.)  Then I had to go to the dean to see if we could hang up posters for the event.  Because there is such strict policy in schools nowadays, we could not hang up posters until we had a finished movie and our teacher approved it (which basically meant no posters).  Then we had to go to the principal and ask him for permission (after of course we set up an appointment, etc).  He was cautious about the thing, but he gave it an ok. At the end of the day, using very diplomatic language, and non-aggressive tactics, I managed to pull this thing off and I had a good turnout, I think.  Everybody was laughing inside the auditorium and best of all, we got reactions like “how did this not make it in?”  Comments like that affirmed for me that I had not wasted all the hard work I put into that class.

Prezi Response

Electronic texts improve upon print in that electronic texts can be produced and shared much faster.  There is a sense of instant gratification that print cannot have because of the mechanical process it takes.  Digital spaces can also provide pictures, videos, links, and/or music with the text; print cannot make use of these functions. The print medium for the most part is very set-in-stone, and electronic texts are malleable and can change as much as desired by the author (and readers may also have the ability to change things based on the situation).  In addition, the electronic way of communicating allows much more people access to promote their thoughts, opinions, and ideas.  Because the new digital format introduces countless advantages over print, it’s inevitable the mass majority of people will accept it as the “standard.”

"Stitch Bitch" Inkshedding Activity

"In hypertext everything is there at once and equally weighted."

This statement means that in hypertext (or the text-within-text found in digital formats, or 'links'), one click can bring you anywhere ("there at once") and that even small amounts of words can give off a wealth of information ("equally weighted").

Bolter Text: First Thoughts

Bolter’s introduction in “Writing Space” talks about digital media’s rise in popularity and how it now seems to overshadow the print form.  This text having been written in 2001, a full decade ago, I had to take the author’s writing with comprehension of the fact that back then digital technologies were not yet as mainstream as they are today.  Having said that I believe we are indeed headed towards a digital-exclusive world.  Although it won’t happen over night, I believe the digital format will eventually become recognized as prestigious a medium as print, and once that happens, it’s inevitable that the print form will be deemed obsolete.

I think this change is healthy because like any medium (films, music, video games), how we read and write will be constantly evolving.  Just because we are slowly moving away from print materials doesn’t mean that writing is losing its legitimacy; I think that’s simply an irrational fear from “purists.”  In fact, this new digital age will bring new life and possibilities to the world of literature.  Nowadays virtually anybody can post their thoughts, opinions, stories, or anecdotes online for the world to see, which is in my mind the best way for ideas to be spread and information to be learned.

Taylor Mali's Poem

How does the form of the poem affect your apprehension and appreciation for it?

The form of a poem can alter a person’s perception, whether it is expressed through the written word or told orally.  In Taylor Mali’s poem, the way in which he orates his piece adds life and humor to a somewhat “dry” lesson in confidence in communication.  The ideas worked in the strictly audio form (the stand-up special) because his delivery added a “spice” to the work. However, as good as it was as a stand-alone oral routine, the “written word” version of the speech certainly aided and helped in the overall comprehension and appreciation of the piece.  The visual words overlapped by the narration emphasized important wordings and phrases spoken by Mali.  The words were a great addition to Mali’s poem, but on their own without the dialogue, the words would not do it justice.

Four-Letter Word Project

I edited the Four-Letter Word project using Final Cut Pro editing software.  The images were found using Google Images and the [copyright-free] music came DeWolfemusic.com.

A sentence starts out like...

A sentence starts out like an unhatched egg; it could turn out to be a newborn chick or somebody’s omelette.  It’s the writer’s job to choose the fate of the egg, and hopefully he doesn’t crack under pressure.  A sentence that is terribly structured or without meaning is a hollow egg – a good writer wants to produce an egg full of nutrients to either help the chicken or the breakfast platter.  A good cook also adds spices (word choice) to make his food taste great, and a farmer will make a comfortable environment for hens to lay eggs (writing without distractions).

Billy Collins - Peer Question Responses

Do you feel that cliche metaphors are ineffective at conveying strong meaning?

Not necessarily; if used in the right way a clichéd metaphor can work wonders for a piece, but the entire thing can’t be riddled with them.  If an entire poem or story is made up solely of the expected and overused, how could a reader possibly feel anything towards it?  It lacks creativity, or the key word: love.  It was as if a robot made the card on an assembly line; it just makes generic “lovey-dubby” terms to the mass at large.  

What gave you the idea to expand on the original poem? Was it that the original was inadequate or was it a sort of homage?

The Original poem was full of over-the-top statements and metaphors, resulting in a deadening, lifeless piece.  A revision of the poem was necessary because now people will know what works and doesn’t work in poetry.  Simply smacking down countless metaphors is not the way to win over a “special friend.”  Achieving your message, even if it’s through humor, as the revision did, will not work if only uninspiring analogies are present.

Do you feel that your poem is better than the original or are you solely trying to prove a point?

I think both of those things.  On one hand, the revised poem has much more life and personality, whereas the original felt oddly loveless.  The point to make here is that there isn’t a single way to write a love letter; bad poets don’t know this fact or chose not to acknowledge it. They go ahead to write meaningless comparisons that feel synthetic and dull.

Why do you think the original author chose these specific comparisons?

The original author chose these comparisons because they were easy to visualize and the objects he chose were full of beauty.  It was a quick and easy way to gratify the audience.  The bread and the knife, the dew on the grass: they are all easily definable things that most people consider “pretty.”  This is a cheap way out; instead of writing something actually meaningful, the writer just churns out a bunch of associations.

Do you think the person who originally made the poem thinks yours is better?

Somehow I doubt the original “poet” thinks the revised poem is better than his or her own.  I bet the man (or woman) who wrote it did so for some quick cash and doesn’t really care about real constructive criticism.  Hallmark and other card companies eat this stuff up, so he (or she) is probably doing well for his/herself.

Do you think the original author of the poem expressed his love honestly or was just spewing out what he thought would impress his lover?

This author’s work has nothing to do with “love.”  He wrote it thinking that the public would flock like birds to the card store and see this poem and buy it thinking that their significant other would be happy.  This poem wasn’t written for love, it was written for capital gain.

Sample G and H Responses

Sample G Review

Its title borrowing the slogan from Red Bull, “It Gives You Wings” is an interesting piece that examines why the current onslaught of energy drinks in America has come to be.  Using gathered data such as News findings, economic patterns, and personal experience, the author gives an insightful look into the drink touting to give off enough energy to fly.  The writer starts off by emphasizing the symbols of the actual drink; the symbols of the bull and the bright popping colors attribute to the idea that the drink will cause a boost of alertness and athleticism. 

Then he or she follows up the metaphors with personal experiences and real-life observations.  Examining society with a close eye, patterns in behavior start to arise.  The author writes “Our society and culture molds us in a way that we expect quick results and instantaneous effects.  The increase in the impatience of society is further seen through over-use of the ‘Door Close’ button on elevators.  Out of all the buttons…the ‘Door Close’ button is the one that is usually worn out and has the least amount of paint.”  This simple example of the most-worn out button tells a lot about American culture.  The writer also talks about how countless friends and siblings have relied on the drink in one way or another, whether it be in the classroom or on the dance floor.

The next section of the paper focuses on the actual numbers involved in this phenomenon.  “A multitude of new energy drinks have hit the market since Red Bull’s introduction and apparent success with consumers.  Over 15 million members have joined the Red Bull Facebook page.”  Not only does the author prove his or her point by showing the product’s success, but also showing the disinterest in Americans of products with the opposite effect of Red Bull.  “Drank is a new relaxation beverage that promises to calm people down…this new drink has not seen the same success as its high paced competitor…According to recent sales figures from Innovative Beverage Group, the company’s revenues have been small, and even suffered a $320,000 loss in 2007.”  This fascinating find really exposes the value system of modern America.

Sample H Review

Sample H, “Apple’s iPod: I’ve Got the World on a String,” examines the popularity of the latest craze in technology: the iPod.  In the paper, the author writes about the design, function, customization and the product’s relevancy to our culture and how that has made it into such a big hit in America.  The author also wraps up the essay with the overarching societal motif of “smaller device, bigger storage.”

First the author tackles the actual design of the iPod.  Its sleek and simple interface caters to the American mindset.  With the simplistic “click wheel,” months worth of music, videos, and photos are made seamlessly accessible.  The desire for “any thing at any time” is slowing becoming a reality with this technology.  An entire library-worth of information and media is all located on a device no bigger than a deck of cards.

Another factor in the popularity of iPods is how different models are marketed for different audiences.  The author writes “On the Apple website, one can find a feature that asks the question ‘What iPod are you?’  Four models are offered, ranging in size from 2 GB, approximately 500 songs, up to 160 GB, or an astounding 40 thousand songs.”  Giving consumers a choice only widens the margins of the reach of the product.  “…from the person looking for something unobtrusive to bring to the gym to the audiophile who wants to be able to hear anything he or she could ever want at the drop of the hat.”  The author makes a solid point of noting the wide variety of iPod consumers, that much of the popularity can be attributed to the level of customization allowed between iPods.

Another important reason why iPods are the "rage," especially concerning teenagers, is the “hip factor.”  In regards to Apple’s advertising campaign, the author relates “By juxtaposing their product with seemingly ‘cool’ culture, Apple suggests that their product is an integral part of this niche…When walking down the street, or worse, through the halls of a school, one is hard pressed to not see dozens of others with the trademark white earbuds…” The iPod by this point has become more than just an all-in-one device; it has become a social standard.  A social standing and a status symbol, the ownership of an iPod can mean more that just an expensive Christmas gift.

48 Degrees - Freewrite

It is 48º today and the date is February 18, 2011.  This is the last day before our long weekend, for which I have a fun plan ahead (hopefully it turns out that way).  For my Film History class I have to go into the city and see a movie that first premiered between 1945 and 1980 in one of three venues: Film Forum, IFC Center, or MOMA (Museum of Modern Art).  Me and two of my friends are going Sunday via train and subway to catch a screening of The Godfather at the Film Forum.  As of this writing I haven't planned this out too much so I'll have to "get the ball rolling" once this class ends.  I originally wanted to see Jaws which was playing at the IFC, but one of my friends, who is a huge fan of "classic"movies, coerced me into seeing The Godfather, which apparently was on his "list"of movies to see on a big screen.  It doesn't matter much to me anyway; I've seen both movies multiple times and I am excited (albeit a little nervous) about traveling to NYC for the first time on my own.

[UPDATE]:  Last weekend turned out to be a fun adventure after all and to my surprise not once did we hit a snag on our way!

Response to a Response: Will's Video "Justifying Choices"

I think it is spot on that Will in his video response likened a writer’s words as his or her paintbrush.  A good writer does not push colors or pictures into their work; it should be their job to write well enough that the reader doesn’t need those things and still be able to receive a meaning or emotion.  In a professional paper, things like drawings and color can be distracting, as Will relates.  The formal, organized, black and white paragraphs of text are the standard in most fields, so as soon as someone strays from that path, the author will be looked down upon (unless the writing is for a highly creative venture).  It is interesting to think about how minor changes in one’s writing can make such a big statement.

Small Object, Large Subject: The iPod in American Society

A Musical Revolution in Your Pocket:

The date is December 25, 2004; this day was the starting point where my taste and knowledge of music would reach farther than I ever could have imagined.  On that fateful Christmas day I got my first iPod, the portable mp3 player from Apple Co.  This was one of the earlier models of the iPod, before additions like videos, games, or even color were featured on the device.  The easy-to-use interface, the slick white design, and the enormous amount of space for music blew my mind.  The virtual marketplace called iTunes was like walking into a music wonderland of past and new.  With a simple search of your favorite artist you could preview every song on an album before you bought it – and if you only wanted to buy one song off of an album, that was fine too.  The level of customization allowed in both purchasing and organizing your personal library of music was staggering.  ‘Playlists’ allowed you to only play certain songs at a time (for instance, you would play ‘Workout Playlist’ when you went to the gym).  Shiny, hip, fresh: the iPod was and still is one of the hottest electronic items to this day, and it’s no wonder why consumers flock to store shelves whenever a new model is churned out – the things are just so damn cool.

The landscape of the mp3 player has changed dramatically in a very short amount of time.  The first iPod was introduced in 2001; the product is barely even ten years old.  Since the simple black and white screen of the early model I started with, we’ve seen videos, games, video recording, the ability to make phone calls, and even the Internet added in.  Nowadays there’s virtually nothing you can’t do on your mobile device. Apple is still the undisputed master, but with rising competition from rival computer companies like Microsoft and phone companies like Verizon, they have to raise their game every year.  From the iPod to the iPhone and the iPad, technology is getting smaller and smarter.

How it Works:

            Ask any teenager how an iPod works and 9 out of 10 times you’ll get an answer.  The idea behind the iPod is that simpler is better.  The face of the iPod only features a screen, a wheel with four buttons, and a white circle as the “selector.”  By simply swiping your finger across the wheel, the iPod scrolls seamlessly through your music library.  The four wheel buttons are play/pause, skip forward, skip backward, and MENU.  Searching for music is easy; you can search alphabetically by artist, song, genre, or through a playlist, and downloading music is as simple as a mouse click in the iTunes store.

The simplicity of the iPod’s design was no accident; virtually every stylistic choice on Apple’s part focuses on this idea.  Everything from their ad campaign to the architecture inside the “Apple Store” uses a minimalistic technique in order to give the feeling of a squeaky clean and futuristic, yet easy-to-use vibe.  The ads for the iPod are as plain as you could get: a simple white background with text cut with pictures of their products.  The physical Apple Store, found in many malls around the US, is simply a large open room with white walls, a wood floor, and some tables and shelves showcasing the latest computers, gadgets, and software in a spread-out, open atmosphere.  The workers in the Apple store have to go through an arduous process before becoming salesmen (due to their image, Apple wants to make sure each of their representatives, high and low, cater to the “feeling” of the company).  All this is meant to get people to try and buy their product, and it works.

A Dying Industry:

Although the iPod may be the wave of the future, not everybody is totally on board with what these little devices mean for the music industry.  With the climate changing from records and CDs to mp3s and digital downloads, more and more artists today aren’t even putting out their albums on physical CDs.  Record store owners and collectors may have to put their livelihoods aside as teens everywhere throw away their old Walkmans.  Record companies know the speed with which digital downloading is accelerating and soon the CD will become as ancient as the 8-Track Player.

Another huge problem brought on by this onslaught of technology is a new threat to the music industry: Internet pirates.  With the resources found within any standard PC, everybody and their mother can illegally download thousands of songs onto their computer for free.  This is a big deal in the music industry because of how widespread these downloads have become.  Millions of songs have been pirated over file-sharing sites, and especially with less popular, “indie” groups, there just isn’t enough cash coming in to land opportunities.  Less money means less music.  Budgets have to be cut and many talented artists that might have otherwise been given record deals will be scrapped.  Music videos have to be cut back on, along with advertising time.  This also means that the people who actually do the right thing by purchasing their music will have to suffer more restrictions.  Music files will no longer be transferrable for all media (for instance, a song bought in Apple’s iTunes store will only play on Apple products) and individual songs will only jump in price. 

An American Obsession:

America (especially its teenage demographic) is highly interested in the “here and now” mentality.  Fast food, fast acting, fast service, fast forward: the word ‘fast’ is used pretty glamorously in the States.  Digital downloading feeds into this fast-paced society. Now, with the click of a button, an entire album can be downloaded onto your computer and you could be listening to it within minutes (maybe not even that long).  Whether you find yourself on a long car trip or walking on your way to school, instantly and without delay, all your favorite music can be found on a device the size of a credit card.  The fast speed with which downloads, flipping through artists, and looking up musicians can be done is a true American fantasy, only what was once fantasy has turned into a reality.

Another facet of the iPod that appeals to Americans is the small size.  Nearly every electronic gadget out now is teeny-tiny.  Cell phones, music players, video cameras: every year the products on store shelves are packaged in smaller boxes.  This trend can be attributed to our world’s on-the-go lifestyle.  More often than not we’re moving around place to place, whether it be for work or pleasure, and carrying a big hunky stereo boom box around isn’t necessarily the most convenient way of having “music on the go.”  An everyday pants pocket is just enough room for all of your entertainment needs.

The major problem with Apple is that they expect consumers to come back to their store over and over.  The hitch with buying an iPod or iPhone is that just when you think you’re buying the coolest thing ever, Apple comes out with the newest coolest thing ever in a few months.  Unfortunately the faster the rate at which technology moves ahead, the higher the bills come.  The latest Apple gizmo, the iPad, starts at $500, and that doesn’t even include downloads and Internet costs.  Apple has to walk a tight tightrope between product longevity and how to get consumers to purchase the latest hot item, while draining lots of money in the process.

Despite the overwhelming cost of their products, they have done extremely well for themselves earning $26 billion dollars in profits for the first quarter of 2011.  With iPods, MacBooks, and iPhones lingering everywhere (save for Amish Country), the long line of success for the company seems to be on a road not stopping soon.  With the sky as the limit, Apple will most likely continue to impress with its unique ways of handling itself and its products.  

"Flight of the Kuaka" - Uses of Rhetoric

Don Stap, in his piece “Flight of the Kuaka,” uses strategies of rhetoric to his advantage.  He mixes both descriptive, “storybook” writing and factual, scientific findings in order to enrich his work.  From the beginning of the passage, Stap envelops the reader in the world of the Firth of Thames more than a standard classroom textbook ever would;  “In February, at 37 degrees 12 minutes south latitude, the sun sets late, but night has fallen and the darkness is thick and close.  In the hills to the west I see a few dull globes of light from distant houses.” Although not straying far from his scientific mindset (in the use of the exact numeric values of temperature and latitude), he manages to first get the reader into an intimate setting to later on introduce all the data necessary to call the work ‘scientific.’  Had he not employed this technique, the words would be very dry and would read like an encyclopedia.

Another technique Stap uses is the use of personal experience in his writing.  Instead of simply “reading off” the experiment and the results, he goes so far as to write in the first person: “With the birds out of sight, we stand for a moment enjoying the night air.  I look up, once again drawn to the starry sky.”  This intimacy from the author is seldom seem in science pieces, and it creates for a much more fluent read.  Stap also personally relates how he had to wade through thick mud and how he released some of the endangered godwits on a deserted beach;  “Flight of the Kuaka” not only describes the interesting phenomena of the strange migratory patterns of these birds, but it also becomes a mediation between science and literature in its composition.

Question 4

4. Mark each time Lehrer offers a definition. How elaborate is each definition? What does the sequence of these mean in aggregate?

“There is something deeply contradictory about Walter Mischel—a psychologist who spent decades critiquing the validity of personality tests—inventing the marshmallow task, a simple test with impressive predictive power.” (paragraph 18)


““Young kids are pure id,’ Mischel says. ‘They start off unable to wait for anything—whatever they want they need. But then, as I watched my own kids, I marveled at how they gradually learned how to delay and how that made so many other things possible.’” (paragraph 19)

“What, then, determined self-control? Mischel’s conclusion, based on hundreds of hours of observation, was that the crucial skill was the ‘strategic allocation of attention.’ Instead of getting obsessed with the marshmallow—the ‘hot stimulus’—the patient children distracted themselves by covering their eyes, pretending to play hide-and-seek underneath the desk, or singing songs from ‘Sesame Street.’” (paragraph 22)

“‘If you’re thinking about the marshmallow and how delicious it is, then you’re going to eat it,’ Mischel says. ‘The key is to avoid thinking about it in the first place.’ \ In adults, this skill is often referred to as metacognition, or thinking about thinking, and it’s what allows people to outsmart their shortcomings.” (paragraph 23)

“The early appearance of the ability to delay suggest that is has a genetic origin, an example of personality at its most predetermined.” (paragraph 26)

“Two of the experiments were of particular interest. The first is a straightforward exercise known as the ‘suppression task.’ Subjects are given four random words, two printed in blue and two in red. After reading the words, they’re told to forget the blue words and remember the red words. Then the scientists provide a stream of ‘probe words’ and ask the subjects whether the probes are the words they were asked to remember.” (paragraph 30)

“In the second, known as the Go/No Go task, subjects are flashed a set of faces with various expressions. At first, they are told to press the space bar whenever they see a smile. This tasks little effort, since smiling faces automatically trigger what’s known as ‘approach behavior.’” (paragraph 31)

“For the most part, the regions are in the frontal cortex—the overhang of brain behind the eyes—and include the dorsolateral prefrontal cortex, the anterior prefrontal cortex, the anterior cingulate, and the right and left inferior frontal gyri. While these cortical folds have long been associated with self-control, they’re also essential for working memory and directed attention. According to the scientists, that’s not an accident. ‘These are powerful instincts telling us to reach for the marshmallow or press the space bar,’ Jonides says. ‘The only way to defeat them is to avoid them, and that means paying attention to something else. We call that will power, but it’s got nothing to do with the will.’’” (paragraph 33)

"Don't" Quote and Explanation

“Mischel and his team hope to identify crucial neural circuits that cut across a wide variety of ailments.”

Mischel and his team are basically trying to track down certain neural circuits that cause major problems in order to keep more brains healthy.  If a part of the brain becomes synonymous with an action (such as the inability to concentrate, or the inclination for risky behavior), they can study and experiment to try to fix a lot of these “brain issues.”  The “how” and “why” of human behavior may be solved through Mischel’s research.  It is as if Mischel and his team are trying to solve a puzzle, they just need to figure out how the pieces fit together.

Small Object, Large Subject: Video Cameras in Phones

In this “digital age,” one of the modern inventions that has seen drastic improvement in a sort period of time is the telephone.  Every year a new model comes out and every year phone companies try to top themselves in terms of features.  One feature that comes on nearly every cell phone nowadays is the “video camera.”  Now any Average Joe with a phone in his pocket can create a brief recording anywhere, anytime, and of anything.  The convenience and immediacy of the “video phone” has been a huge selling point in ads and stores from all the major phone companies.

The company’s goal has been to make the ability to create videos and share them an easy and painless experience to get people “hooked” and want to buy their product.  This seems to work for most people, because it’s almost impossible to run into somebody with a “video-less” device and there are countless videos uploaded onto the Internet via Youtube or Facebook that people captured from their cell phones.  The easy-to-use interface and the ability to upload videos wirelessly to the Internet using the phone itself have only accelerated this feature’s popularity.

A large part of the marketing of cell phones is playing up ‘connectivity.’  Being able to send and receive videos from family and friends is another way of staying connected that new phones offer.  Often the companies will promote a “family plan” where you might save money if three or more family members join their service.  Many times parents want to know that they can stay in touch with their children even after they have “left the nest.”  The family-oriented nature of the ads and TV spots subconsciously makes viewers and readers feel that staying connected won’t be a problem as long as they have this device and this plan.

The producers of these video-ready devices most likely assume that people want to be able to capture video wherever they may be.  More and more people today want to document everything, and videophones are an extension of that desire.  If a hurricane breaks out, a street performer is playing guitar, or a group of friends are sharing memories, it’s comforting to know that you have a device to capture the moment at any time.  The phone companies play up the convenience and “importance” of this feature; they want to make sure the consumer feels as though he or she is missing out on something if they don’t have it.